“Our old website had become outdated. It simply was not as consumer friendly as it needed to be. The newly redesigned site is fresh, navigable, and appealing,” said Brad Root, President of Root Candles. “In conjunction with the launch of our new product line, Legacy by Root, we needed to increase recognition of the Root brand as a premier candle manufacturer. We knew the logical step was to take the Root website to the next level in terms of consumer ease.” The new site makes it quick and easy to shop for products -- by color, by fragrance, or by product offering. It is designed around the consumer,” said Mr. Root.

“Along with the ability to purchase Root’s candles, reed diffusers or fragranced tassels, visitors to our site can read about our founder, Amos Ives Root, and the rich history of our 140-year old, family owned and operated company. There are easy navigation buttons that allow users to browse our various product lines, learn ‘what’s new’ at the company, or find a Root Candle store or retailer closest to their home,” added Mr. Root.

The creation of the site was a joint effort between Root Candles and the creative team at Radius Communication, Independence, Ohio.

Way back in 1869, Root Candles was founded on the values of honesty, integrity, and “plain old hard work,” values that still flourish today. Root Candles is still a family owned and operated business housed in the same historic factory that A.I. Root built way back in 1869. Each and every product is still carefully crafted to provide the lasting quality that the Root family has delivered through 140 years and five generations.

Root, the best candle in America. Now Re-Defining Fragrance. Available in fine retailers nationwide.